The Need to Recruit More Female Drivers

The Need to Recruit More Female Drivers

 

The Canadian trucking industry currently shows over 20,000 vacant driver positions, according to a recent report from PricewaterhouseCoopers (PwC). And 34,300 truck drivers were expected to leave the industry in 2024, according to Trucking HR Canada’s Labour Market Snapshot: November 2022. As the trucking industry struggles with how to solve the increasing driver shortage, many companies are taking a different approach to recruiting.

The demographic pool is widening as organizations focus efforts on hiring veterans and recruiting young talent out of school, but there is one key demographic the industry is ignoring. According to data from Omnitracs, women account for only nine percent of drivers. The opportunities are endless when it comes to recruiting women truck drivers, but it doesn’t stop at just filling the driver’s seat. When you do the analysis, women are a proven asset to organizations, as female drivers have lower turnover rates, fewer accidents and more miles logged.

 

Reasons why Trucking Companies Should Focus on Women Drivers

Women are a huge part of the economy

According to the Bureau of Labor Statistics, women now represent 46.6% of the total workforce, yet they are still underrepresented in trucking jobs.

Women have shown they make safer truckers than men

Hiring women drivers could actually increase your safety record. According to data from the National Highway Traffic Safety Administration, women are safer drivers. They’re less likely to be distracted by their phones or other devices and are more attentive to safety.

Many women lost jobs during the pandemic

The pandemic hit everyone hard, but women were hit even harder. That’s because women tend to work in industries that were disproportionately impacted by business closures. Think residential and home nursing care, childcare, food service, and the hospitality industry.

It shatters the stigma

The only way stereotypes can change is by major players in the trucking industry leading the way. Some of the most frequently cited reasons for not having more women in trucking are that driving a big rig for hundreds of miles at a time isn’t family-friendly, and the industry is male-oriented and unwelcoming to women.

 

Sources:

https://www.newcanadianmedia.ca/canadas-trucking-industry-needs-thousands-of-drivers/

https://kjtransmedia.com/4-reasons-to-focus-on-women-drivers/

https://www.transforce.com/carriers/carrier-resources/benefits-of-hiring-female-truck-drivers

https://wt.memberclicks.net/index.php?option=com_dailyplanetblog&view=entry&category=member-spotlight&id=80:why-women-are-the-right-answer-to-the-trucking-industry-s-driver-shortage

Opinion Piece by : 

Mariah Tacanga

mariah@bigrigwraps.ca

Women Continue to be Underrepresented in Trucking

Women Continue to be Underrepresented in Trucking

Labour force data released from the latest Canadian Census is disheartening to say the least.

In 2016 barely 3.5% of Canada’s 300,000 truck drivers were women, and now, over six years and enormous efforts later, gains of less than one percent brings that representation to a mere 4.3%.

Before we go any further, a bit about the data. These statistics look across occupations, which the government breaks into classifications using National Occupational Classification (NOC, or NOC codes). This is Canada’s national system of organizing and describing occupations.

It is also important to note that there is a variable when comparing 2016 data to 2022. Statistics Canada is no longer using the same criteria when it comes to male and female representation in the labour force. In the latest statistics “gender” refers to an individual’s personal and social identity as a man, a woman, or a non-binary person. They go on to note that “Given that the non-binary population is small, data aggregation to a two-category gender variable is sometimes necessary to protect the confidentiality of responses provided. In these cases, individuals in the category “non-binary persons” were distributed into the other two gender categories and denoted by the “+” symbol.” The 2022 data is representative of those changes and is referenced as Men+ and Women+. As such, the 2022 data showing 4.3% representation is for Women +, and these numbers are significantly deficient considering that women account for almost half of Canada’s workforce.

Despite the growing list of federal, provincial and industry programs that have tried to move the needle, these gains are minimal at best. Efforts ranging from training scholarships for female candidates, mentorship options, incentive programs, free driving schools with guaranteed placement, to programs targeting school age females, has not moved the needle 1%.

Trucking is not alone as skilled trades also continue to be largely dominated by males. While women have made some progress in the trades, the sectors share significant barriers with inclusion that prevent women from embracing work in these male dominated industries.

In terms of inclusion, the trucking industry is doing well at the more senior levels with Human Resources, Health & Safety, Administration, Finance, and Senior Management. In fact, the latest Census shows that 24.5% of Managers in Transportation (NOC 70020) are Women+. However, gender equity is needed throughout the corporate hierarchy. Representation at all levels is not only critical, but also a great place to start. Inclusion matters. And when representation is a mere 4.3%, that is a problem from an inclusion perspective. We need to create workplaces where women and other diverse candidates can say “I can belong here”. We know part of inclusion is about sharing things that we have in common with others. Most people do not want to be the odd person out or feel isolated in their job or at the workplace.

Consider a time you felt different from those around you. Now, consider the words or images that come to mind as you reflect on that time. Likely, those words or images have a negative connotation, like isolated or awkward to discriminated or harassed.
We, as humans, have a need to be included, a feeling of security, safety, acceptance, and of a workplace that at the very least reflects and includes us. Having female workers and leaders to serve as role models is not only critical to the advancement of women in this industry, but also leads to larger societal impacts on issues like pay equity, gender equality in recruitment and promotion, changing workplace policies in ways that benefit all genders, and in attracting a more diverse workforce.

 

Photo Credit: Joel Muniz

So, lots to do, how do we get there?

Start with the understanding that nothing can stifle DEI efforts any faster than a work culture that discourages looking for new ways to improve. Leaders need to challenge the caustic “We’ve always done it that way” mindset and create company cultures where women can thrive, have new ideas rewarded and feel included.

Increasing the inclusion and representation of women in this industry should not be a one and done initiative. It is about a culture change. Employers must start by looking inward and examining what they are doing to be an inclusive workplace. And if the old methods aren’t working, take some risks and try something new.

Check in with the women on your team, a recent article by Catalyst found that aside from isolation, harassment, lack of mentoring and career opportunities, women working in male-dominated industries experience higher stress and anxiety compared to women working in other fields.

Organizations are fighting for every bit of available talent out there, and study after study has found that the majority of Canadians would take less pay at a company where they feel respected and included, than remain with one they’re unhappy or unaligned with. Employers of choice make gender equity a company-wide effort that’s not limited to the leadership ranks. At their core, great companies are inclusive throughout.

Notes :

Data was compiled by the Workforce Planning Board of Waterloo Wellington Dufferin. Data source Statistics Canada 2021 Census .

Class 1 Drivers Moncton, NB

Class 1 Drivers Moncton, NB

Class 1 Transport Drivers -Day Night Part Time
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Class 3 Driver Moncton, NB

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POLARIS RECEIVES THE 2022 ACHIEVEMENT OF EXCELLENCE FOR WOMEN IN THE WORKPLACE

POLARIS RECEIVES THE 2022 ACHIEVEMENT OF EXCELLENCE FOR WOMEN IN THE WORKPLACE

POLARIS RECEIVES THE 2022 ACHIEVEMENT OF EXCELLENCE FOR WOMEN IN THE WORKPLACE



While attending the annual Trucking HR Canada Gala to accept our Top Fleet Employer Award, we were ecstatic to learn that Polaris was also selected for the prestigious Achievement of Excellence for Women in the Workplace!



Every year, Trucking HR Canada recognizes one Top Fleet Employer who demonstrates exceptional commitment to gender equality and female representation in our industry. Polaris Chief Human Resources Officer, Laura Muir, shares, “From hiring and onboarding to staff support programs and ongoing training, mentorships and more, Polaris has fostered a culture where women can thrive and advance.”



Since our beginnings under the leadership of Founder Geri Cox, Polaris has offered an environment that welcomes and encourages women to pursue careers in transportation. Geri has served as a prominent role model in a historically male-dominated field, opening doors for those with limited access to fulfilling opportunities. Today, more than 50% of our management team is represented by women.



Polaris President & CEO, Dave Cox comments, “At Polaris, we celebrate every employee’s unique strengths. We greatly value Geri and all the women on our team who continue to make a significant impact on our company’s growth and future!”



2022 marked Polaris’ 5th consecutive year as a Top Fleet Employer, designating us as Top Fleet Employers of Distinction. Dave Cox adds, “The Achievement of Excellence for Women in the Workplace from Trucking HR Canada further highlights all that we’ve accomplished in creating a space where employees of all genders and backgrounds are supported and excited to work together.“



Thank you to our entire Polaris family and Trucking HR Canada for this high honour!