Jennifer Dean has been behind the wheel of a tow truck since she was sixteen. Today, she pilots a 2023 pink Breast Cancer Awareness Freightliner M2, using her rig as a mobile billboard to spark conversations and bring hope to the roadside.
In 2023, Jennifer won the Hero of the Industry award at the PTAO Tow Show. That same year, the Oxford Ontario Provincial Police honored her for life-saving actions during a community event.
In 2022, Jennifer launched her own fundraising initiative for Team Shan Breast Cancer Awareness for Young Women.
• 2022: Raised $2,500
• 2023: Raised $2,000
• 2024: Raised $3,073
When she presents this year’s check, her solo total will top $10,000. She often channels her passion into demolition derbies, donating every penny of her winnings to the cause.

Every shift, Jennifer’s eye-catching pink truck serves as an icebreaker at recovery scenes. Customers and colleagues alike stop to offer compliments and share stories of loved ones affected by breast cancer.

Recently turned thirty, she continues to drive alongside her family in the towing business. Off-duty, Jennifer serves as a police auxiliary member, a military reservist, and was formerly a firefighter demonstrating her unwavering commitment to community service.
In November 2023, Jennifer’s journey appeared in Tow Times magazine. Her crowning achievement came in April 2025 at the Florida Tow Show, where she became both the first Canadian and the first international woman to receive the Women of the Towing and Recovery Association of America award.

It’s inspiring to witness women like Jennifer reshape the towing industry and empower one another.

Submitted by Rosemary Dean 

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